EML Websolutions, Inc.
The Small Business Choice for Search Engine Optimization

Latent Semantic Indexing

Just like web sites are becoming more sophisticated, search engine algorithms are also becoming more complex. Just a few years ago, placing your  keywords in the "keyword tag" was enough to index your page in the search databases. Then, as the search engines evolved, the selected keywords needed to be placed in certain "ratios" on the page text.  Now search engines are moving to a new level of search intelligence wherein they artificially or "read" pages of text and understand their meaning.

The name given this new search engine intelligence is Latent Semantic Indexing, and utilizes a sophisticated form of word association.  A simple example of this technology is a web page about farm tractors. The search engine algorithm knows from its database that certain words will be associated with a page of text about farm tractors.  For example, the engine would expect to see words such as crops, soil, plows, farmland, etc.  Depending on the particular database the more words the engine recognizes and associates with the page, the stronger the page becomes concerning that particular keyword.

Let EML Develop Your Word Associated Text  

As you can see, developing keyword enhanced text is no longer enough to produce highly rated pages. Pages now have to be developed with high word association values, and carefully scripted to match the search engines needs.  EML employs powerful software to identify those words and produce highly effective, relevant pages.  In today's world of highly competitive search terms and increased competition for internet customers, you cannot afford to not develop the most effective pages possible. Let EML help with this important task.